Additional Work
Social Campaigns
1. Instacart Partnership
A social campaign supporting the launch of a new and exclusive Instacart partnership and its value to our brand partners. I developed the creative direction, design, and production across social channels.
Role: Creative Direction, Design, Video Production & Animation, Strategy, VO Sourcing, Audio
Contributors: Anita Baldwinson (Copy, Strategy), Nicole Simonds (Copy, Strategy)
2. Data Lake Campaign
A social campaign introduced Advantage’s Data Lake capabilities through a clearer, more approachable story around our proprietary data and insights. I led the creative direction, design, copy and campaign strategy across the social rollout.
Role: Creative Direction, Design, Copy, Strategy
Contributors: Anita Baldwinson (Copy, Strategy), Nicole Simonds (Copy)
3. Tradeshow Promos
A series of social campaigns promoting Advantage’s presence at key industry tradeshows to build momentum around each event. I developed the creative and art direction across social content, partnering closely on strategy and production.
Role: Creative Direction, Art Direction, Strategy
Contributors: Nicole Simonds (Strategy), Nathan Etter (Production, Animation, Strategy)
4. Day in the Life Campaign
A social video series gave audiences a more personal look at the people, roles and experiences behind Advantage. I led the creative and art direction for the series, shaping the visual approach and overall campaign strategy.
Role: Creative Direction, Art Direction, Strategy
Contributors: Nathan Etter (Production, Animation, Strategy)
Editorial Creative
1. Thought Leadership
A series of lead-generating, thought leadership pieces translated complex industry topics into polished, accessible editorial content. I led the creative direction and design of the whitepapers and social collateral, developing the layouts, visual storytelling and supporting graphics.
Role: Creative Direction, Design
Contributors: Anita Baldwinson (Copy), Nicole Simonds (Copy)
2. Letter to Shareholders
The annual Letter to Shareholders communicated company performance, priorities and leadership perspective to an external audience. I led the creative direction and editorial design, turning dense business content into a clear and visually cohesive publication.
Role: Creative Direction, Design
Contributors: Nicole Simonds (Strategy), Legal
