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Hi, my name's Kurt – creative director, design strategist & visual storyteller

Backed by 15 years of experience, I turn strategy into brand systems that scale.

A FEW HIGHLIGHTS

70K+

Rebrand rollout across 70K+ teammates and 10+ global subsidiaries

~40%

Approximate cost reduction for enterprise DAM implementation

93%

Increase in global video viewership for internal earnings videos

66%

Timeline reduction for video production workflows across teams

Featured Projects

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About

kurt-perenchio-headshot.png

I build brand systems that scale – connecting strategy with execution across global organizations.

With 15 years of experience, I leverage my seasoned background in design, marketing and architecture to shape brand systems that resonate with audiences and drive real business outcomes.​ My work spans rebrands, platform implementation and brand architecture and governance.

I believe the best creative is intentional – built to work, not just to look good. I mentor creatives to broaden their skillsets, refine their design methodology and create with purpose.

CAREER

Advantage Solutions

Creative Director

August 2024 – Present

Northern Trust

Vice President, Senior Designer

April 2021 – August 2024

Berman Design

Lead Architectural Designer

August 2018 – April 2021

Ocean Tomo

Principal Designer

June 2013 – August 2018

The Oregonian

Designer & Copywriter

June 2011 – June 2013

CERTIFICATIONS

McKinsey Connected Leaders Academy (CLA)

Management Accelerator Program, 2026

Northwestern University, Kellogg School of Management
Omnichannel Marketing: Driving Customer Value & Business Growth, 
2024

EDUCATION

Illinois Institute of Technology
Master of Architecture, 
2018


Columbia College Chicago

B.A. Marketing Communications (Advertising), 2011

Let's work together

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